Back to “News” page

Ceramic experts are committed to breast cancer research

CeramTec Goes Pink:
Campaign Day to Fight Cancer

CeramTec Group, 2016-10-27


On October 27, CeramTec starts the “CeramTec goes pink” campaign at all of its locations worldwide. Just like the pink ribbon, which is the symbol of breast cancer awareness, the ceramic experts are also supporting breast cancer research with a financial donation to the German Cancer Research Center (DKFZ).

For many years, the company, headquartered in Plochingen, has been active in social welfare with donations and by holding various campaigns. And another initiative starts today. To mark the global campaign for breast cancer awareness, which culminates with Breast Cancer Awareness Month in October, the ceramic experts have started the “CeramTec goes pink day”.

Brest cancer: A risk for both men and women

“For this reason, CeramTec is playing an active role in supporting the campaign at our company by dedicating a special day, which is intended to contribute to awareness of the disease and to the promotion of breast cancer research.”

Henri Steinmetz, CEO of CeramTec

With nearly 70,000 new cases each year, breast cancer is by far the most common form of cancer in women in Germany. In contrast, 600 to 700 men are diagnosed with this disease each year. The early detection program from the German national health care system gives women who are 30 and older the possibility to have an annual clinical breast exam. Women who are between 50 and 69 can participate in a quality-assured mammography every two years. There is currently no such program for men, however. And yet, the results have proven successful. The chances of recovering from breast cancer are very good if it is caught at an early stage.


The campaign will be accompanied by internal and external events at our company's national and international sites to inform people about this topic. For example, a photography competition among CeramTec employees is intended to increase awareness among staff for the campaign. In addition, information about breast cancer will be available for interested employees at the Plochingen, Ebersbach, Lauf, Marktredwitz, Wittlich, Lohmar and Wilhermsdorf sites, and pink ribbons will be distributed as a visible symbol of support. The pink ribbon is used by campaigns and promotions as an international symbol for breast cancer awareness. This year, it was designed by Gabriele Strehle, an ambassador for the Pink Ribbon Initiative. One pink ribbon costs 3 euros, 2 of which will go to Pink Ribbon Germany for their awareness initiative.

CeramTec employees are wearing pink during the “CeramTec goes pink” campaign.

Financial Support for Research

The experts for high-performance ceramics are also supporting breast cancer research with a 2,000 euro donation to the German Cancer Research Center (DKFZ), which we will present at the German Congress for Orthopedics and Traumatology (DKOU) in Berlin. Representatives of CeramTec will attend, wearing the pink ribbon, which they will distribute to the 300 doctors at the Congress to raise awareness for early detection of breast cancer in a targeted way.